Why Use PayPal for Your E-commerce Website?


 08/18/2015 12:00 AM

Adding PayPal to your e-commerce website is the easiest way to collect payments from your customers – simply add the relevant PayPal buttons and your website becomes an online store.

Credit card companies and banks require you to have a merchant license before allowing you to process online payments. For this, you need a business bank account and must provide a lot of information about your business before you can begin selling.

With PayPal, a merchant license is not necessary, saving you time and resources so you can get on with selling straight away.

It’s secure

Setting up PayPal may be simple, but that doesn’t mean it is less secure. Configuring your livesite online store to accept secure payments and credit card payments is straightforward – you only need to give PayPal your country, name, address, phone number and email address, and accept the PayPal user agreement.

Moreover, encrypting data sent to and from your online store used to involve a lengthy process of applying for an SSL (Secure Sockets Layer) license, and then building and configuring your e-commerce site to suit.

With PayPal, all you need to do is click Yes to encrypting your PayPal button code, and when you add the button to your e-commerce site, your customers can be assured their personal information is safely hidden as they shop online with you.

There are no set up fees

Setting up an online store normally requires some kind of outlay, such as paying for additional software or customizing your website code to integrate payments. Moreover, credit card companies often charge a monthly fee just to have their payment button on your website, whether or not you actually make a sale during that time.

PayPal doesn’t charge anything to add the service to your site, making it ideal for new businesses, as well as established online stores anticipating a varying number of sales each month. You only pay a small percentage to PayPal for every sale you make, which drops as your volume of sales increases. If you don’t sell anything, you don’t pay anything.

You can choose your payment preferences

PayPal has a number of different payment options to suit your e-commerce needs when integrating PayPal with your livesite online store.

Express Checkout has no monthly fee and gives your customers the options of paying with their PayPal account or with a credit or debit card on the PayPal website.

The Payments Advanced and Payments Standard options also take your customers to the PayPal website to complete their transaction.

If you want to accept credit cards directly on your site, and allow recurring payments such as subscriptions, you can pay a monthly fee to do so through the Payments Pro option.

Payflow Pro also supports recurring payments, but with lower transaction fees in return for a slightly higher monthly fee, making it ideal for sites with a lot of monthly sales.

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