What Is Google AdSense and How Do I Use It?


 05/24/2016 12:00 AM

Once you're successful in building a professional website, how do you earn money with the online content you’ve created? You can get more out of your content by utilizing Google Ads free advertising tool, AdSense. Whether your website content displays a favorite hobby, or if you plan to run a successful online business, AdSense will can help you earn money on each web page. Two million publishers around the world utilize the advertising tool to their advantage. You could be one of them.

How AdSense Works

AdSense opens doors to online advertisers. Google does the work of finding advertisers that have products that will match the content on your site. Text and images are matched to corresponding ads, and also to your site’s particular audience. Ads can be related to the interests of the visitors that are drawn to your website via search engine optimization . A targeted audience translates to a better experience for visitors and more ad revenue for you. The site owner chooses where the ads should appear, and advertisers bid to display in the ad spaces you have chosen. The winner, or highest paying advertisement will be added to your website, in that chosen location.

The ads that are placed on your site are gone over with a fine-tooth comb, by machines, but are also reviewed by real people. This ensures that high quality ads are placed on the website and are decidedly the best ones that coincide with the content and site visitors. Site owners do have some control, however. Webmasters may block the ads which they feel do not best represent their brand. How the ad is shown is also under the control of the site owner. A varying display of formats are available from which the site owner may choose. You may reject any format that doesn’t feel right for your site. Additionally, ads can be customized especially for your individual site, allowing the look and feel of the ad to better match your webpages.

The AdSense interface is optimized for mobile devices, which means you will have nearly instant access to your account. You can check to find how well your website is doing, in the way of earnings, and also receive important alerts that are crucial to the financial success of the website. There is no need for Flash on your phone.

The main purpose of AdSense is to increase traffic to your site, and once visitors are there, to entice them with relevant ads. To do this, AdSense utilizes web – based games, videos etc. AdSense handles the financials, billing the advertisers that appear on your site, to ensure you are paid.

What it takes to get started

The first step to take to get started with AdSense is to open a Google account. Secondly, you must have a quality website, like SITE123 builds. The content you place on the site must comply with Google AdSense policies. Finally, a mailing address associated with a bank account is necessary to receive payments.

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