It's hard to believe that just ten years ago, Facebook didn't exist as a marketing tool for businesses or websites. In fact, its current incarnation would be completely unrecognizable to its first batch of members, which consisted only of individual college students. Throughout the past decade, Facebook has evolved and amassed millions of users, redefining the way we communicate with each other. It's now ubiquitous in the world of online marketing, with the world's biggest corporations collecting "likes" and posting updates. In fact, it's hard to imagine a business that wouldn't benefit from social media exposure. Because it integrates photos and sub-pages - and encourages sharing - Facebook offers an unparalleled level of customization and free advertising for your website.
The "Like" button simply allows users to express their approval for a post or a page, and the more "likes" you receive the more popular you are perceived to be. So how do you accumulate more likes?
Stay active on Facebook
The very best way to lure more "likes" is to stay active on Facebook itself. Post an update about each new blog post, product, and staff change, and fill the time in between with fun facts, expressions of employee or customer appreciation, and even useful information about related products and news.
Don't overdo it
It's tempting to add a Facebook like button to everything on your website. After all, why not give readers the chance to increase your page views, even if it's just an announcement about your hours? However, it looks amateur if you bombard readers with social media requests. Everything on the internet is becoming increasingly synchronized, from apps enjoying access to camera phones to employers checking LinkedIn profiles; however, this integration should be as seamless as possible, and that won't happen if your readers feel pressured to give you free advertising or share their transactions with everyone they know. Most importantly, reward their loyalty and optional support with incentives for subscribers and followers. Promotional codes, event invitations, and sneak peeks are good ways to keep your "friends" interested in your Facebook page.
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