If you're considering adding e-commerce to your website, you've probably come across Authorize.Net. If you're wondering what it is, and how you should use it on your business' site, we can help. In this article, we'll take you through what it does, and why you should use it on your website.
What Is Authorize.Net and what does it do
To process card payments, whether it's online, in a store, or over the phone, a business needs a service to communicate between card issuers and banks. This service authorizes the customer's payment, ensuring that you get the money for the product you are selling. Authorize.Net is an online payment gateway, allowing you to authorize, settle, and manage credit card transactions.
A payment gateway offers you and your customers a secure way to transfer the information of an online transaction. This means your customers can securely enter their payment details and they can be transferred to your bank with the appropriate security in place. As a gateway, Authorize.Net allows your customers to purchase online knowing that they are doing so safely, and it allows you to accept payments online without having the technical knowledge required to connect your website to your card service.
Authorize.Net is a well recognized payment gateway, and a name that many consumers know they can trust. Having Authorize.Net as your payment gateway means you can include a Verified Merchant seal on your site, too, which can further instill confidence in your customers.
Why and how to use it
When it comes to your ecommerce site, Authorize.Net is a great choice because it is easy to use. Along with being trusted by businesses and consumers, it is easy to set up and maintain. This is very important if you want to increase the sales you do via your website.
The Merchant Interface part of Authorize.Net allows you to manage your transactions, generate reports, and adjust your settings. This makes it easy to integrate with your existing accounting methods, as well as any order processing you need to do. As it is hosted online, you don't need to worry about installing software on your computer. It also means you can access it anywhere.
While some businesses find that an external service like PayPal is sufficient for their business, many feel that it isn't enough. A gateway like Authorize.Net allows you to accept payments directly through your website, as well as through other offline methods. This can give your company a very professional appearance, which will also help attract more customers.
Whatever you are selling, or however you are collecting payments, Authorize.Net can be adapted to your needs. This is part of why it is such a favorite among retailers, particularly those who want a solution that can cover both online and offline transactions.
Authorize.Net has been building a reputation for outstanding service and an excellent product since 1996, making them a very trusted payment gateway service. Between the ease of use and the trustworthiness of Authorize.Net, it is no wonder it is considered the top payment gateway.
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