If you are thinking about promoting your website, you have probably gone through the hardest part of the website ownership process which is setting it up in the first place – congratulations! Now you turn to promoting your website, the process that – despite being long and sometimes repetitive – is the one that will make a difference in terms of how your website is received and how it is perceived by potential clients or customers. SITE123 are leading website building experts and offer the following advice for website promotion:
1. Identify why people should visit your website
This may sound like a simple question, but once you think about it the more you realize it is more complicated. You may say that you want people to visit your website so that they can buy your products, but what is stopping them from visiting any other website and doing the same thing? You need to identify what is special about your website and the products and services offered on it. If you cannot do this, you will find it very difficult to convince potential clients or customers that your site is worth their time (and money!)
2. Develop a promotion plan and stick to it
Many people make the mistake of thinking that website promotion is all about getting the website address in as many places as possible so that as many eyes as possible see it. These people are mistaken because promotion has to be targeted and it has to be delivered in a way that is consistent with the image that you want to portray of your business. Developing a promotion plan – and importantly sticking to it – can go a long way towards making sure that you are representing your company well. Think about avenues for promotion (are you doing just traditional promotion or using new avenues like social media as well?) and how those different types of avenue might impact the type of promotional materials that you will use.
3. Take every opportunity to promote
When you have a new website, people expect you to talk about it. It is a big undertaking and something into which you have probably invested a lot of time and sometimes money. Use every opportunity to promote your new website whilst remembering to maintain that professional and non-coercive tone. People won’t mind hearing about your website and all it has to offer if you are sensible and respectful about the way that you promote it in the first place.
How can SITE123 help?
As a leading website building company, SITE123 has gone through these considerations with their own business and so they can best advise you about how to work promotion ideas into every stage of your website creation process. To find out more about their expert services, visit www.site123.com.
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