To help you improve your SEO strategy, there are some SEO tips and tricks we’d like to share with you. These can be of real value when you are looking to get your website on the top of search results. What can be more rewarding in the digital world than seeing your website rank high on Google and other search engines?
You can do some keyword research to find how many searches your potential keywords get per month. Google has a service just for that, it’s GoogleEasySearch.com. There is very useful information out there for doing successful keyword research, particularly here. Once you find a few powerful ones, choose the one that matches your business best and use it throughout your website. This way people will find you more easily through searches. Don’t forget to use it in your tags, and descriptions as well.
2. Choose the right URLs
It is weird to everyone’s eyes when we see a URL like www.website.com/lkdfjlskdf?=lkdfss5467. And so it is for Google and other search engines. Although their algorithms are great in what they do, they have a hard time understanding that kind of URL. Smarter ones like www.website.com/about-us are way better in this sense. They will make the difference when search engines crawl your website. And will also make the difference when someone sees the URL.
3. Titles and descriptions for each page
Sounds basic but helps search engines understand that your website is reliable. When someone searches for something and finds you, the link they click on contains the title tag you choose when building your website. They also help when Google crawls your website and in social sharing (title tag becomes the link when your website is shared on social media).
4. Anchor text
They are the words that appear highlighted on a link. In other words, when you make a “click here” link, the anchor text is “click here”. The anchor text on links that you use around your website also count as quality links when a search engine crawls your website. That translates into SEO results later on, because people will click your links more if the anchor texts are compelling and contain keywords in them.
5. Set H1, H2 TITLES
Subtitles are very important on an article, blog post or web page. They organize the content as a whole, but more importantly, they show search engines that your website is rich in content. In addition, they can almost tell a story of their own, just through the titles. That’s a very cool use for subtitles and give a sense of flow to any article you write. Make sure you set up interesting H1 and H2 titles, and if possible, use keywords in them to enhance their efficiency.
6. Set Image alt text to all your images
This facilitates the image crawling done by search engines as they need to understand what the image is about and index it to their records accordingly. The alt text is also important if the image doesn’t load - this way, the user will see in the alt text and explanation of what the image contains. And the most socially important function of alt texts is that visually impaired users using screen readers will be read the alt text to get a sense of the image.
7. To wrap up, you need to know a few things:
The tips above are great and we could stop there. However, as we always want to give the best tips, here it goes…
You've probably heard that backlinks are key to good rankings. I think you right! The best way to get backlinks is with killer content that entices people to share (write it and they will come). We all love sharing with friends and coworkers cool information that we found on the internet. That is especially true for blog articles. Just pay attention to your social media timelines and things that your friends have shared with you lately. Remember any interesting articles? I bet so. With interesting content, you will make sure more people read your website, keep sharing it and mentioning it, generating quality backlinks.
Words can make or break hearts. Make or break minds. Use it to provide value for readers and improve your rankings. In your articles, you can write about many things. Content is all about creativity, experiences…
2. Guest posting and Product reviews
This process involves outreach and networking. It consists of reaching out to other bloggers and website managers to establish one time partnerships or long term ones. Then you send them guest posts and product reviews. Sounds overwhelming but is actually simpler than it sounds.
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